First of all, take a look at this Wikipedia page, especially the section on arguments for privacy. That explains why the “I have nothing to hide” argument is, frankly, ridiculous. Now, to summarize the situation: large tech companies like Google, Microsoft, Facebook, Apple, and so on, have incredible access to large amounts of information about us. If you doubt that, look at

  • Your Google location history
  • An archive of all of your Google data
  • The information contained in all of your emails stored on Gmail, Outlook.com, and so on
  • All of the other information you’ve put on Facebook, Google Plus, Instagram, and other social media:
    • Your phone number
    • Your address
    • Pictures of you, your family, your home…
    • Your day to day activities
    • Aaaand so on…

If you really don’t care that they know so much about you, then go ahead and continue using those services. Really, go on. It’s your choice. If the idea of a company knowing so much about you and monetizing that knowledge is concerning, you might want to try the No GAPPS initiative for yourself. If you look for them, there are better, more privacy-friendly alternatives to every service you use.